Portfolio
My work.
AJIO — Office Rebranding / Employee Engagement / Push Notifications / Private Labels / Product Anatomy / Resume Series / Barbie Portfolios / April Fools' / All Stars Sale / Club Mahindra
AJIO · Reliance Retail
01 / 08
The Office Rebranding Project
AJIO · Brand Voice · Internal
The pronunciation wall — because aa·jee.o
Fashion puns along the corridor
↗ See the full reveal on LinkedIn02 / 08
Employee Engagement
AJIO · Internal Campaigns · Reliance Retail
#SuperwomanOfAJIO · Women's Day
The Mandala Project · Office Rebranding
02b / 09
AJIO All Stars Sale
Prebuzz Campaign
AJIO · Campaign Video · Copy + Script
Campaign Tagline
"It's all about loving your favourite brands"
03 / 08
There's no such thing as too many push notifications.
AJIO · Mobile Push · CRM Copy
AJIO · now
Radha kaise na jale ✏️
when you're adorned with Avaasa's beautiful fits 💙 Get them at ❌₹999 ✔️₹299 😍
AJIO · 1h
I promise to hug you right
when you're cold, said the Hoodie. ❄️ Cop sweatshirts & hoodies @ min. 65% off from Campus Sutra, TIG and more 🧥
AJIOMANIA is Live 🟢
ThereisnoGAPherebut
YOU can have it at min. 50% OFF 🎉
AJIO · 4:05 pm
4 🅰🅂🅰🅽🅰🅂 you perform daily:
👆Tapping here ❤️Wishlisting 🛒Shopping 🙂Smiling — Min. 75% OFF on Pepe Jeans & Spykar
AJIO · now
I want to hold your hand!
said the handbag! Shop Lavie & more @ min. 75% OFF 👜
AJIO · now 🔔
You just want ❌attention
You just want to add to ca-aart 😛 Cuz it's Van Heusen for just ❌₹1,999 ✅₹800 💜
AJIO · now
R for Revenge 🇦🇺 & Red Hot Sale
Shop westernwear Under ₹399 & cheer for India 🇮🇳
AJIO · now
Craving a k..k..k... ❌💋
✅Kurta 😜 & Kurta sets! Get them under ₹299 😘
AJIO · 10:07 pm
10 bahane karke Lee gaya 💝👋
aur Wrangler bhi 🤣 Get min. 50% OFF on these killer brands
AJIO · now
Deal ne yeh kaha hai dil se 🎵
mohabbat ho gayi hai humse 💕 Shop: Levi's & USPA @ Min. 50% + Extra 10% OFF 💗
04 / 08
Private Labels — Social Media
AJIO · Ri-wah & Indie Picks · Instagram
Ri-wah
AJIO's private saree label. Unconventional women. Sarees as a lifestyle, not just an occasion.
"Let a Ri-wah saree be your unconventional choice."
↗ @sareesbyriwah
Indie Picks
Celebrating Indian craft — Kanjeevaram, Indigo, Pichwai. Poetry meets heritage on the feed.
"In fields where the indigo grew, came colours of midnight and dew. With nature's embrace, each fabric found grace, a sky in each thread, old yet new."
↗ @indie.picks
IndieScapes · Copy + Voiceover
A reel that took Indie Picks to a new dimension — written copy paired with voiceover, rooted in craft and texture.
↗ Watch IndieScapes reel
AJIO · Indie Picks
04b / 08
The Pockets Campaign
Indie Picks · AJIO · Social Media Campaign
05 / 08
Product Anatomy
AJIO · Social Media Series
Anatomy of a Bra
Straps
The most-judged part of the garment by aunties
Cups
Cozy little nests that cradle your babies
Underwire
The perfect sidekicks who support your girls
Center Gore
The shortest bridge built on a deep valley
Hooks
A tiny fortress you can't wait to take down at the end of the day
Slider
The one who pulls all the strings
Anatomy of a Stiletto
Heel Seat
The part that bears the brunt of your bad decisions
Insole (Insanity)
Fails miserably to provide comfort like a middle child seeking attention
Toe (squeeze) box
The part that will leave you questioning your life choices
Heel Lift
More fragile than your ego after a bad haircut
Vamp
Hey, beauty is pain, right?
Counter
But who cares about comfort when you're slaying?
06 / 08
Resume Series
AJIO · Social Media · Copywriting
Dupatta Drapezilla & Scrunchy Hairbandhkar — resumes for fashion accessories
07 / 08
Barbie LinkedIn Portfolios
AJIO · Social Media · Because someone had to do it
08 / 09
April Fool's Day 2023
AJIO × Uorfi Javed · Prank Campaign · Integrated
Campaign hook · Uorfi × AJIO
"I don't follow trends. I set them!" — she confidently states.
Snazzy to the core. Bolder than brass. That's the unconventional Uorfi. Her ultra-out-of-the-box collection in collaboration with AJIO is like a blast of wind that will blow your mind. Ready to unbox your unique style?
↗ See the post
Look 01
Dressing done right
Aren't bandages meant for 'dressing' up?
Look 02
Core-fident meets classy!
Cone you imagine this twist?
Look 03
Stick to style
Duct tapes are CLOTH-backed!!
Look 04
Clip it up!
Woodn't you try this and pin it?
